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About The Gentry Agency

The Gentry Agency is a boutique public relations agency in Dallas, Texas, that specializes in results rather than one particular service line.  We use our best-practice expertise from a variety of industries and businesses to create a successful public relations program that is anything but cookie-cutter tailored specifically to your business. Let’s talk about you.  Hit us up, would you?



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There are PR firms and marketing companies.  There are social media experts and traditional public relations agencies.  And then there is The Gentry Agency. We have deep expertise in a variety of industries, from consumer businesses such as retail, luxury and lifestyle, restaurants, entertainment and events, health and beauty, to healthcare, B2B and even non-profits. What sets us apart is our results-oriented style and our passion for your business.

 

CASE STUDY: VIAVIENTE

ViaViente covered by Cheryl Hall, The Dallas Morning News

We are pasting below a link to a story that had a huge ROI for a client of ours as a good example/case study of the power of the media.  We pitched the reporter, with whom we have a relationship, and she did a story on ViaViente, a health drink with which we have worked.  The immediate results for the client included:

  • Increased sales
  • Increased distributorships
  • Brand recognition for potential buyers
  • A business partner for a secondary business

This is a good example of what publicity can do, as all of these things tied directly back to their profile in this story.  The article was even translated into five different languages and distributed all over the world, resulting in millions of “eyeballs” on the company’s message.  Since then, the company has opened the Asia market and their brand continues to thrive in absence of a large advertising budget.  It’s impossible to put a number to this kind of growth, because it is so far-reaching, but this one story has resulted in tens of thousands of dollars in business growth for ViaViente, and it continues to help open doors through its life on the Internet and in being recycled by the company.

 

Please find the story here: http://www.craigkeeland.com/pdf/DallasMorningNews_Craig_Keeland.pdf